Sarah Palin’s written a book. Apparantly it took about as long as it will take me to write this blog post. The cover was just released and it’s quite striking…
I must admit that 1/2-term former governor Palin has never looked better than she does in this cover photo, which goes back to our discussion of book covers. You can’t expect Sarah Palin to write a book and not put her picture on the cover…after all, it’s always been about her and always will be.
Remember our discussion of your writer’s platform? While Palin turned this thing out in a matter of 4 months, it took me 6 years to write The Cigar Maker, which included researching stacks of books, visiting and touring Ybor City, and constantly writing and rewriting. Yet Sarah will sell over a million copies of her book in the first month while I’ll likely struggle to reach the elusive 1,000 mark.
Palin’s book (like many before) is the perfect example of writing being sold on name recogniton alone. What’s the lesson here? It’s all about platform.
Platform, platform and more platform. Who the heck ARE you??? We often struggle as writers simply because no one knows who we are. By building a platform you’ll have wider appeal, better name recognition, more fans = more sales. You might not sell as many books as Palin but it can make all the difference in reaching that next milestone.
With that I must decide: do I continue to build my platform? or should I just change my name to Sarah Palin…?